With the GDPR legislation looming large many of our clients have been asking us whether or not they need to re-consent their contacts in their database in order to continue sending news and marketing communications.

They guys at Bikini list have gone through the ICO’s guidelines with a fine tooth-comb and have produced an excellent myth-busting article on their website that is well worth a read.

The bottom line is that if you are marketing B2B and you believe there is legitimate interest for your target audience there a no need to seek re-consent provided you always ensure you include easy unsubscribe options in your emails.

GDPR for B2B Markting

Implicit provides IT support for Apple and macOS

Sign up to our newsletterReceive news and tips about Daylite straight to your inbox