With the GDPR legislation looming large many of our clients have been asking us whether or not they need to re-consent their contacts in their database in order to continue sending news and marketing communications.

They guys at Bikini list have gone through the ICO’s guidelines with a fine tooth-comb and have produced an excellent myth-busting article on their website that is well worth a read.

The bottom line is that if you are marketing B2B and you believe there is legitimate interest for your target audience there a no need to seek re-consent provided you always ensure you include easy unsubscribe options in your emails.

GDPR for B2B Markting